Portfolio
Getting IT Together
Source: CRM Magazine Published: May 1993
Integration is a four-letter word in the world of CRM, but it doesn’t have to be. What follows are the real issues behind integrating CRM solutions with an enterprise’s existing systems, and how to simplify what could otherwise grind CRM initiatives to a halt. With phrases like real-time enterprise, 360-degree view of the customer, and single instance of truth floating around the business world, there seems to be a lot more talk than actual substance to many of the claims that companies can access ERP, CRM, and other systems instantly from one interface. But integration can enable this to happen, says George Schussel, founder of DCI. “Integration is the backbone of where things are going, moving towards the realtime enterprise,” he says. “How a company accomplishes this can take a number of directions,” including looking at integration from the application layer, a business processes layer, or at the data layer.
